Inhabiting the land of centenarians

PROJECT PARTNERS

City of Raw Earth
Union Terre del Campidano
City of Samassi
City of Serrenti
City of Pabillonis
City of Villacidro
City of Donori
City of Serramanna
City of San Gavino
City of Sardara
City of San Sperate
City of Museums

EXPO MILANO 2015 | PAVILION KIP INTERNATIONAL SCHOOL | ATTRACTIVE TERRITORIES FOR A SUSTAINABLE WORLD OCTOBER 5-11, 2015


Project: Inhabiting the land of centenarians

KIP international school provided City of Raw Land with an exhibition space to present the cultural tourism itinerary through the display of agri-food products, distribution of brochures and other printed materials.
By participating in EXPO 2015, the tourism and typical agri-food productions of the participating municipalities were promoted.
Inhabiting the land of centenarians, in the sense that longevity as widely demonstrated is closely linked to the quality of social living, food quality and living comfort. Numerous centenarians live in the Campidano region who consume food products from their own land and often inhabit earthen houses.
Attract visitors by inviting them to visit the cultural tourism itinerary “The Cities of the Earth,” which promotes widespread hospitality in earthen houses and represents an experiential type of tourism offer, as it allows visitors to experience firsthand the daily activities of the place: making bread, cooking typical dishes, working the vegetable garden, ceramics, and earthen. An authentic and unique experience.
The itinerary, in addition to encouraging the host community to rediscover its cultural roots and promote widespread hospitality, aims to enhance the landscape-cultural heritage and typical local productions, starting with the recovery and reuse of old earthen dwellings.
Raw Earth City’s presence at the Milan EXPO was promoted through a 10-minute video spot made by director Andrea Mura.
Activities carried out during the EXPO:
Setting up of the photo exhibition “Inhabiting the land of centenarians,” subjects: centenarians, land houses, agribusiness and arts and crafts products, cultural and environmental heritage of the participating municipalities.
Setting up exhibition space with the use of raw earth and mounting photographic images related to the theme of the project
Graphic design and printing of a brochure presenting the Association and the cultural tourism itinerary “The Cities of the Earth” including promotion of cultural events and festivals held in individual municipalities.
Graphic design and printing of a flyer to promote the conference and tasting on Oct. 10, inside the EXPO
Organizing a tasting to promote local products from participating municipalities